I sell more of my artwork individually rather than through galleries. Many of my artist friends just focus on their work and prefer to have their translators sell their work, but I’m very social and I enjoy meeting and talking with clients.
Gallery dealers want a very high degree of sales before they sign an artist, which means that you need to build your own personal customer list before you can access the gallery.
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The good news is that the ways in which the artwork hangs on the collector’s wall are changing; The frequency of sales is changing from galleries and dealers to artists. Using the Internet and artist websites has become more convenient and sometimes less expensive for collectors who buy an artwork . On the one hand, I don’t think all commercial galleries are gone; Gallerialists who are well-maintained in their finances, work honestly with dedicated artists and manage their loyal collectors’ list will continue to flourish.
One of the best ways to accumulate a list of collectors is an outdoor exhibition. Once installed, you can display as many times as you want. My former student participated in the “Art in the Park” weekend in the area a few years ago. At his first exhibition there he sold about $ 4,000. A few days later, the local gallery contracted him with an exclusive writer, and his career began there.
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Personally, I know some artists who live full-time in outdoor exhibitions. One artist often returns with $ 10,000 after two days of the exhibition. She works exclusively with several galleries and participates in local fundraising events. These artists have earned about $ 1 million over the years.
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I haven’t sold my work on online markets such as Amazon or eBay but I do sell pictures on my website. However, these sales are all made by collectors who have known them before, or by people who have seen or attended paintings at civil war exhibitions.
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If you’re not already a famous and best-selling artist, it’s very difficult to start selling on just one website. So you will need some help from the experts in digital marketing such as the white label link building service – outreachmonks.
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When artists sell personally to galleries, it is important to note that their final selling prices must all be the same. If artists sell to customers at a lower selling price on the website than the gallery selling price, the artist has broken the contract with the gallery and is very likely to lose its exclusive contract. For example, your oil painting price should be the same no matter how it is sold.
Since I haven’t worked with galleries for a while now, I have no worries about selling or pricing issues in studios or websites. The reason I like personal sales is that I can offer incentives to former collectors such as price discounts, free shipping, and installment sales. They may choose not to frame their work or choose a cheap frame or high frame.
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Another way to release works is to participate in local charities. The theme of charity participation is valuable as news that is open to various blogs, and at least if the artists participate in the exhibition opening, it can be a very important opportunity to meet people interested in your work. Of course, you must have a website address, an e-mail address, and a business card to which you can send your work. You can create a page on social media sites to feature your art and start building an artist list.
It takes time to expand the collector list, but it doesn’t cost much. It is where you need to take the guestbook with you so that you can gather contacts of people interested in your art. Be careful not to force the signing of the guestbook, and it’s not a good idea to take this to the gallery exhibits, because gallerists will most often feel uncomfortable sharing their list with artists. But in personal sales, it’s a good way to get a list. (It is important to keep in mind that collecting rosters or promoting yourself in the openings of other artists is against morality.)
Once you have a list of customers, give them a signature as your email newsletter and blog followers. This gives you the opportunity to showcase your new work. Permitted marketing is a way of selling a lot of stuff to people who have been tired of suddenly blocking TV commercials, spam texts, and phone marketing. In fact, when you are allowed to send images and news of recent works to people who are interested in your work in advance, they are actually happy to hear from you. As these interested collector lists grow, you don’t need a relay to help you sell.
Again, this is not to say that galleries are of no use to artists. I recently saw two young artists triple their income by being assigned to an important gallery. But commercial galleries are not the only way to sell art, and artists like us can live full-time as full-time artists through online sales, outdoor art fairs, community exhibitions, and even the hall exhibition. There is a possibility.
There is plenty of evidence that these methods are possible, and individual sales in most cases guarantee more revenue than gallery sales.